Official Policy

Privacy Policy 12play3 – Our Commitment to Protecting Your Data

At 12play3, your privacy is more than a legal obligation — it's a core value we stand by. Find out exactly how your personal data is collected, used, and protected by our platform.

Updated: January 2026 256-bit SSL Malaysia PDPA Compliance No Data Selling

Why Your Data Secure With Us

Advanced Encryption

All data transmitted between your device and 12play3's servers is protected by 256-bit SSL encryption, the same technology used by leading banking institutions. Your data is never exposed during transmission.

Secure Data Storage

Member personal data is stored on servers protected by strict access controls, 24/7 monitoring, and regular security audits. Only authorised personnel may access member information for permitted purposes.

No Data Selling

12play3 has never and will never sell, rent, or commercialise member personal data to third parties for marketing purposes. Your data belongs entirely to you, and we only use it to improve your experience on the platform.

Secure KYC Verification

The Know Your Customer (KYC) process at 12play3 is conducted through a secure and controlled system. Your identity documents are stored in an encrypted environment and deleted upon completion of verification in accordance with our data retention policy.

Transparent Cookie Controls

We clearly inform you about the cookies we use and their purpose. You have the option to control your cookie settings according to your preferences, and we respect every choice you make.

Malaysia PDPA Compliance

The 12play3 Privacy Policy is designed to comply with Malaysia's Personal Data Protection Act 2010 (PDPA). Your rights as a data subject are fully respected, including the right to access, correct, and delete your personal data.

Last updated: 1 January 2026  |  Version 2.4

Quick Summary: 12play3 collects your data to manage your account, process transactions, and enhance your experience. We do not sell your data. You may request a copy, correction, or deletion of your data at any time.

1. Introduction & Scope of This Policy

This Privacy Policy is published by 12play3 ("we", "our platform") and applies to all users who access or use the 12play3 platform, including the website, mobile app, and any related services we offer to users in Malaysia.

By registering an account, using any of our services, or simply browsing the 12play3 website, you are deemed to have read, understood, and agreed to the terms set out in this Privacy Policy. If you do not agree with any part of this policy, we advise you to discontinue use of our platform.

This Privacy Policy is to be read together with Terms and Conditions 12play3 and both of these documents form a comprehensive agreement between you and our platform. In the event of any conflict, the Terms and Conditions shall take precedence unless expressly stated otherwise in this Privacy Policy.

This Privacy Policy covers all data collection and processing activities carried out by 12play3, including data collected through the website, Android and iOS apps, and any of our official communication channels.

2. Personal Data We Collect

12play3 only collects data that is strictly necessary to provide our members with a secure, fair, and high-quality service. The types of data we collect are as follows:

2.1 Data You Provide to Us

  • Registration information: Full name, date of birth, phone number, email address, username and password
  • KYC Information: Copy of identity document (MyKad), passport, bank statement, or address verification document as required
  • Payment information: Bank account number, bank name, digital wallet details used for deposits and withdrawals
  • Communications: Messages you send to our customer support team via live chat, email, or other channels

2.2 Automatically Collected Data

  • Technical data: IP address, browser type, operating system, device model, and screen resolution
  • Activity data: Pages visited, time spent, betting records, transaction history, and login logs
  • Cookie data: Session cookies, preference cookies, and analytics identifiers as described in Section 6
  • Location data: General location based on IP address for geographic verification and legal compliance purposes
Data Category Example Primary Purpose
Identity Name, date of birth, MyKad Age verification & KYC
Contact Email, phone number Communications & Notifications
Financial Bank account, e-wallet Deposit & Withdrawal
Technical IP, device, browser Security & Analytics
Behaviour Gaming history, betting Service improvement

3. How We Use Your Data

Every piece of data collected by 12play3 is used on the basis of a lawful and transparent purpose. We do not process your data beyond the purposes stated below without first obtaining your additional consent:

  • Account management: Creating, maintaining and protecting your member account on the 12play3 platform
  • Transaction processing: Process deposits, withdrawals, bonuses, and all financial transactions related to your account
  • Identity verification: Conduct the required KYC checks to comply with anti-money laundering (AML) regulations
  • Customer support: Respond to inquiries, complaints, and assistance requests from members
  • Marketing communications: Send promotional information, bonuses, and exclusive offers — only to members who have given their consent
  • Platform Security: Detect and prevent fraud, money laundering, account abuse, and other security threats
  • Service improvement: Analyze usage patterns to improve platform design, speed, and overall experience
  • Legal compliance: Meet reporting and compliance obligations to the relevant authorities

You may withdraw your consent to receive marketing communications at any time by contacting our customer support team or through your account settings. Withdrawing consent will not affect your eligibility to use the core services of the 12play3 platform.

4. Data Sharing & Disclosure

12play3 does not sell, rent, or disclose your personal data to third parties for their own commercial purposes. However, there are limited situations where we need to share your data with the following parties:

4.1 Trusted Service Providers

We work with carefully selected third-party service providers to help operate our platform. These include payment processors, KYC service providers, cloud infrastructure providers, and analytics systems. All providers are contractually bound to protect your data and may only use it for purposes we direct.

4.2 Legal Requirements

12play3 may be required to disclose your personal data if mandated by law, court order, or the directive of a competent authority. In such situations, we will endeavour to notify you in advance unless prohibited from doing so by law.

4.3 Protection of Legitimate Interests

In cases of suspected fraud, money laundering, or serious security threats, we reserve the right to share necessary information with the relevant authorities or our partner platforms for investigation and prevention purposes.

Our Commitment: We never share your data with advertisers, data brokers, or any other commercial parties not directly involved in delivering 12play3 services to you.

5. Data Security & Protection

The security of your personal data is an absolute priority for 12play3. We continuously invest in the latest security infrastructure to ensure your data is always protected. The security measures we implement include:

  • 256-bit SSL/TLS encryption for all data transmission between your browser and our servers
  • Passwords are stored using robust hashing algorithms — your password is never stored in plain text
  • Two-factor authentication (2FA) is available and encouraged for all member accounts
  • 24/7 account activity monitoring with automated anomaly detection
  • Regular security audits by internal and external information security teams
  • Multi-layered access controls to databases containing member data
  • A comprehensive incident response plan in the event of any security breach

While we take all reasonable precautions, no system is completely immune to cyber threats. We therefore encourage members to play their part in keeping their accounts secure by using strong passwords and enabling the available security features.

6. Use of Cookies & Tracking Technologies

The 12play3 platform uses cookies and similar tracking technologies to enhance your experience, understand how you use our platform, and deliver more relevant content. Below are the types of cookies we use:

Cookie Type Purpose Duration
Essential Cookies Maintain login sessions and core platform functionality Session / 30 days
Preference Cookies Remember your language settings, theme, and preferences 1 year
Analytics Cookies Analyze traffic and usage patterns for improvements 2 years
Security Cookies Detect suspicious activity and protect your account Session

You can control or delete cookies through your browser settings. Please note that blocking essential cookies may affect certain features on the 12play3 platform and your overall gaming experience.

7. Your Rights as a Data Subject

As a 12play3 member and data subject under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal data:

Right of Access

Request a copy of all personal data we hold about you in a readable format.

Right to Rectification

Request the correction of any inaccurate or outdated personal data held in our systems.

Right to Erasure

Request the deletion of your personal data, subject to applicable legal retention obligations.

Right to Object

Object to the processing of your data for direct marketing purposes at any time at no charge.

Right to Portability

Receive your personal data in a structured format that can be transferred to another service provider.

Right to Restriction

Request a restriction on the processing of your data in certain situations while a dispute or review is in progress.

To exercise any of the above rights, please contact our customer support team. We will process your request within 14 business days. For more complex cases, this period may be extended to up to 30 days with notice to you.

8. Data Retention & Deletion

12play3 only retains your personal data for as long as necessary to fulfil the purpose for which it was collected, or to comply with applicable legal and regulatory requirements. Our retention policy is as follows:

  • Active account data: Retained for the duration your account is active and for 7 years after account closure for AML compliance purposes
  • Transaction records: Retained for 7 years in accordance with financial reporting and tax compliance requirements
  • KYC Documents: Retained for the period required by applicable law, typically 5–7 years after the business relationship ends
  • Communication logs: Retained for 2 years for customer support and dispute resolution purposes
  • Analytics data: Anonymised data is retained indefinitely for platform improvement purposes

When data is no longer required, we will securely delete or anonymise it using methods that ensure it cannot be recovered.

9. Changes to This Privacy Policy

12play3 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, new legal requirements, or service improvements. Whenever we make significant changes, we will:

  • Update the "Last Updated" date at the top of this page
  • Send notifications to members via their registered email or in-platform notices
  • In the event of major changes that affect your rights, we will seek your consent again

We encourage you to review this Privacy Policy periodically. Continued use of the 12play3 platform after the effective date of any changes indicates your acceptance of the updated policy.

Previous versions of our Privacy Policy are available upon request. Please contact customer support if you wish to review an earlier version.

10. Contact Us About Privacy

If you have any questions, concerns or complaints regarding how we handle your personal data, or if you wish to exercise any of your rights as a data subject, please contact the 12play3 Data Protection Officer via:

We are committed to responding to all privacy-related inquiries within 3 business days. For more complex requests such as data access or erasure applications, the response period is up to 14 business days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Malaysia Department of Personal Data Protection (JPDP) or any other relevant authority within the applicable jurisdiction.

Frequently Asked Questions About 12play3 Privacy

Absolutely not. 12play3 has never and will never sell, rent or commercialise member personal data to any third party for their marketing or commercial purposes. Your data is used solely for the purposes stated in this Privacy Policy — to manage your account, process transactions and improve your platform experience.

You may submit a data access request through 12play3 customer support via live chat or by emailing [email protected]. Please state that you wish to make a "Subject Access Request". We will process your request within 14 business days and deliver your data in an appropriate format.

When your account is closed, we will retain your data for the period required by law — typically 7 years for financial records and transactions for AML compliance and audit purposes. After this period, your data will be fully deleted or anonymised. You may request early deletion for data not subject to legal retention requirements.

Yes, you can opt out of marketing communications at any time. Click the "Unsubscribe" link found at the bottom of any of our promotional emails, or contact customer support to update your communication preferences. Please note that account-related emails (such as transaction confirmations or security notices) will continue to be sent as they are essential communications relating to your account.

Yes, the 12play3 mobile app applies the same level of security as our website version. All data transmitted through the app is protected by 256-bit SSL encryption. We also recommend enabling two-factor authentication (2FA) and using your device's app lock feature for an additional layer of security.
Join 12play3 Today

Trusted Platform with Privacy Guaranteed

Join millions of members who have trusted 12play3. Enjoy a first-class gaming experience with full confidence that your personal data is protected at all times.

Data Protected 256-bit SSL PDPA Compliant
Bahasa Melayu